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Extreme Molding Designs Silicone Wristbands for Travers Stakes
The following is a blog entry written by The Business Review Reporter Pam Allen and featured on the newspaper’s Web site.
Locally made bands: silly or not?
Tuesday, August 24, 2010 11:31am EDT
One of the giveaways planned for this year’s inaugural Travers Eve celebration was the inspiration of a local manufacturing company.
Lynn Momrow, managing partner at Extreme Molding LLC in Watervliet, fashioned the idea for the bright red, silicone wristbands while playing golf six weeks ago.
That was on a Wednesday. The bands were in production the following Monday.
“We did things literally overnight. It’s a perfect example of how quickly a local company can move to get things done,” Momrow said.
Extreme Molding’s wrist bracelets resemble the brightly colored rubber band-like Silly Bandz, the latest children’s fad.
The horse-shaped bands—1,000 in all and packaged individually—will be given away to kids Friday by a handful of shops on Broadway in Saratoga Springs.
Momrow said it wasn’t much of a stretch to shift Extreme Molding’s focus from biotech and medical products to elastic wristbands, as both require the manufacturing company’s custom molding techniques.
In fact, the company has already developed a spin-off wristband product for adults that is being sold at area country clubs.
The four-pack of bands, called “Prep Pack,” includes a tennis racket, golf club, sailboat and glow-in-the-dark beer bottle. A few thousand packages have sold for $5 each.
“They’re just pure fun,” Momrow said.
Extreme Molding has produced two other four-packs of the colorful bands, one that focuses on Saratoga Springs events (called the Saratoga pack), and another for the Adirondack Mountains (Rondack pack).
Walter Snyder Printer Inc. on River Street in Troy designed both the bands and their packaging. The packages boldly note that the bands are “produced locally in the Capital Region.”
Momrow said her company does not plan to market the wristbands and is scouting vendors to sell them.
Saturday’s 141st Travers Stakes at Saratoga Race Track offers $1 million in prize money and historically draws the largest crowd of the 40-day meet at Saratoga Race Course.